The 2010 Toy Fair marks the 3 year anniversary for Zoobies, the award winning plush animals that turn into pillows and blankets. Since their launch at the 2007 Toy Fair they’ve won 45 industry awards, grown their international distribution to 60 countries, and they aren’t slowing down any time soon.

New to the Zoobie Pet collection will be Poco the Pup, Patch the Pony, and Furbie the Feline, along with several licensed Zoobie/book combo sets. The first licensed Zoobie was the Very Hungry Caterpillar, packaged with Eric Carle’s board book. The reception to the classic caterpillar was completely underestimated as the initial three month supply sold out in 5 business days.

According to Zoobies Marketing VP, Ryan Treft, “We recently signed licensing agreements with more classic books such as Peter Rabbit, Paddington, and Spot the Dog. Like many of our product development ideas, making book characters was inspired by feedback from consumers. We receive several emails from parents who tell us they wrap their child up in the Zoobie blanket as they sit on their lap during story time. It only made sense to make classic book character Zoobies and package them with the book.” Peter Rabbit, Paddington, and Olivia will be available this Summer, Spot this Fall.