When he’s not bungee jumping off of 700+ feet bridges, running with the bulls in Spain or going cage diving with great whites in South Africa, this jovial jackal’s helping run Zoobies, LLC, the company he co-founded along with his older brother in 2007.
JC Smoot was raised in Utah where he was third in a large family of nine children. His family had a bluegrass band growing up – “High Priority”. (Haven’t heard of them? A very exclusive cult following 😉 JC was the dynamic banjo player, lead singer and star of the show.
JC spent much of his childhood in multiple casts – the result of his wild antics. After high school, he moved to Southern Africa for a couple years helping people in various ways that he could with service. He came home and attended Utah Valley University and Weber State University where he enjoyed various scholarship leadership positions.
At age 24, JC – alongside his brother, Reid (both children at heart) – decided to give it a go with the world of toys, figuring they had a knack for what kids like. And thus, Zoobies, LLC was born.
JC works with Reid on product development and also heads licensing and business development. From time to time you can catch him on QVC promoting Zoobies®. The zenith of his life came when he randomly ran into actress Kirsten Dunst at a restaurant in New York City and mentioned to her (truthfully) that he had had a crush on her ever since she starred in the movie Jumanji. (OK, so not really the zenith, but we love to give him a hard time about it anyways. 😉